The Rise of Omnichannel: Why Companies Can’t Afford to Ignore It?Do you think the shopping landscape today is very different than say how it was 10 years ago or even say 5 years ago? Did the COVID-19 era…Apr 25, 2023Apr 25, 2023
How to leverage data to improve your AdWords Quality score?In today’s cut throat competitive world, which is (digitally) ruled by Google, almost everyone relies on AdWords to improve their Paid and…Aug 27, 2022Aug 27, 2022
Explaining FBA and FBM concepts to novice Data analystsAmazon’s Share of the US Ecommerce Market is 45%, and almost 1 in 3 Americans have a Prime Membership and they shop extravagantly on the…Jul 3, 2022Jul 3, 2022
Stop using the terms Data Lake and Data Warehouse interchangeably!Forbes has rightly coined a term for this era which is “Age of (too much) data” and as such it is becoming imperative for organizations and…Jul 9, 20211Jul 9, 20211
From ‘Convenience’ to ‘Relevance’, how has DTC (Direct-to-Consumer) evolved?Companies have now started working actively towards launching new DTC programs during the pandemic. For example, PepsiCo launched two new…Jul 4, 2021Jul 4, 2021
The basics of CPG Data Sources for newbies!I started my career as a data analyst serving one of the biggest CPG(Consumer Products Goods) manufacturers in the world, and hence have…Jun 19, 2021Jun 19, 2021
What is Data Democratization and why should big organizations care about it?Before we get started, let me tell you a short story. A teacher once gave an assignment to all its students to write a short story using a…Jun 6, 2021Jun 6, 2021
